Work

The Language of Branding

Year: 2017

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780203139691

Authors: Dawn Lerman, Robert J. Morais, David Luna

Institutions: Fordham University, City University of New York

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4256355396

FWCI: 1.179

Cites:

Cited by: 10

Related to: 10