Work

Conspicuous consumption and persuasion: Bigger is not always better

Year: 2011

Type: dataset

Source: PsycEXTRA Dataset

DOI: 10.1037/e683152011-268

Authors: Derek Rucker, Miao Hu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4256400058

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