Work

Marketing

Year: 2014

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-658-05112-9

Author: Manfred Bruhn

Institution: University of Basel

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4256400387

FWCI: 11.05

Cites: 3

Cited by: 57

Related to: 10