Work

Pervasive Advertising

Year: 2011

Type: book

Source: Human-computer interaction series

DOI: 10.1007/978-0-85729-352-7

Authors: MÃ¼ller, JÃ¶rg Paul, Michelis, Daniel, Alt, Florian

Institutions: Deutsche Telekom (Germany), University of Stuttgart, Anhalt University of Applied Sciences

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4256510642

FWCI: 6.456

Cites:

Cited by: 35

Related to: 10