Work

Analytische Planung effektiver und effizienter Werbemixes

Year: 2006

Type: article

Source: Journal of Business Economics

DOI: 10.1007/s11573-006-0024-x

Author: Hartwig Steffenhagen

Institution: RWTH Aachen University

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W425835352

FWCI: 0.911

Cites: 35

Cited by: 6

Related to: 10