Work

Attitude measurement for marketing strategies

Year: 1971

Type: book

Author: G. David Hughes

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W426971752

FWCI: 5.557

Cites:

Cited by: 39

Related to: 10