The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Year: 2022
Type: article
Source: Industrial Marketing Management
Authors: Jumbum Kwon, Ka Wing Chan, William Gu, Felix Septianto
Institutions: UNSW Sydney, The University of Queensland
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4280548657