Work

Does it pay to book direct?: Customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions

Year: 2022

Type: article

Source: Journal of Revenue and Pricing Management

DOI: 10.1057/s41272-022-00382-x

Authors: Seung Hyun Lee, Cynthia S. Deale, Jaeyong Lee

Institutions: East Carolina University, Cornell University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4280554667

FWCI: 2.24

Cites: 42

Cited by: 21

Related to: 10