Work

Toward a goal-based paradigm of contagion

Year: 2022

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-03-2021-0148

Authors: TaeWoo Kim, Adam Duhachek, Kelly Herd, SunAh Kim

Institutions: University of Technology Sydney, University of Illinois Chicago, University of Connecticut, UNSW Sydney

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4281387452

FWCI: 0.84

Cites: 59

Cited by: 7

Related to: 10