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Mall Customer Segmentation Using Machine Learning

Year: 2022

Type: conference-paper

Source: International Conference on Electronics and Renewable Systems (ICEARS)

DOI: 10.1109/icears53579.2022.9752447

Authors: V. Lakshman Narayana, S. Sirisha, G. Divya, N. Lakshmi Sri Pooja, Sk. Afraa Nouf

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4281399190

FWCI: 23.06

Cites: 24

Cited by: 30

Related to: 10