Work

Hybrid Model for Customer Segmentation Based on RFM Framework

Year: 2022

Type: conference-paper

Source: International Conference on Intelligent Computing and Signal Processing (ICSP)

DOI: 10.1109/icsp54964.2022.9778840

Author: Yichen Xiao

Institution: Beijing Jiaotong University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4281554368

FWCI: 2.377

Cites: 12

Cited by: 5

Related to: 10