Work

Team identification and sponsors’ altruistic motives on the effectiveness of professional soccer sponsorship

Year: 2022

Type: article

Study design: Observational Study

Source: Managing Sport and Leisure

DOI: 10.1080/23750472.2022.2084636

Author: Alfredo Silva

Institutions: Life Quality Research Centre, Universidade Politécnica de Santarém

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Fundação para a Ciência e a Tecnologia

Award: Centro de Investigação em Qualidade de Vida

OpenAlex ID: W4281636037

FWCI: 3.397

Cites: 71

Cited by: 18

Related to: 10