Work

Ensuring brand loyalty for firms practising sustainable marketing: a roadmap

Year: 2022

Type: article

Study design: Observational Study

Source: Society and Business Review

DOI: 10.1108/sbr-10-2021-0189

Authors: Sujata Khandai, Jones Mathew, Renu Yadav, Sonia Kataria, Harpuneet Kohli

Institutions: Amity University, Great Lakes Institute of Management, University of Delhi, Gitarattan International Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4281650174

FWCI: 7.793

Cites: 143

Cited by: 47

Related to: 10