Work

Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?

Year: 2022

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2022.2077268

Authors: Lars Bergkvist, Martin Eisend

Institutions: University of Stavanger, European University Viadrina

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4281652183

FWCI: 2.598

Cites: 43

Cited by: 15

Related to: 10