Work

An empirical investigation into the effectiveness of cost transparency: Evidence from apparel brands

Year: 2022

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2022.2086285

Authors: Xiao Tong, Jin Su

Institutions: University of Alabama, University of North Carolina at Greensboro

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4281703548

FWCI: 1.798

Cites: 52

Cited by: 10

Related to: 10