Work

How festival brand equity influences loyalty: the mediator effect of satisfaction

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Convention & Event Tourism

DOI: 10.1080/15470148.2022.2067606

Authors: I-yin Yen, HungChih “Alvin” Yu

Institutions: I-Shou University, St. Cloud State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4281707108

FWCI: 1.599

Cites: 70

Cited by: 10

Related to: 10