The influence of companies' moral associations on the product consumption experience: The role of moral disgust
Year: 2022
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.21704
Authors: Aner Tal, Yaniv Gvili, Moty Amar
Institutions: College of Law and Business, Ono Academic College
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4281761228