Work

Customer Segmentation in the Field of Marketing

Year: 2022

Type: conference-paper

Source: International Conference on Recent Trends in Computer Science and Technology (ICRTCST)

DOI: 10.1109/icrtcst54752.2022.9781964

Authors: Joshua Thomas, Preethi N

Institution: Christ University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4281864282

FWCI: 2.852

Cites: 16

Cited by: 7

Related to: 10