Work

The transformation of selling for value co-creation: Antecedents and boundary conditions

Year: 2022

Type: article

Source: Marketing Theory

DOI: 10.1177/14705931221104519

Authors: Daniela Corsaro, Isabella Maggioni

Institution: IULM University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4281908454

FWCI: 2.198

Cites: 90

Cited by: 13

Related to: 10