Work

Converting tourists into evangelists: Exploring the role of tourists’ participation in value co-creation in enhancing brand evangelism, empowerment, and commitment

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Hospitality and Tourism Management

DOI: 10.1016/j.jhtm.2022.05.015

Authors: Gustave Florentin Nkoulou Mvondo, Fengjie Jing, Khalid Hussain, Muhammad Ali Raza

Institutions: East China University of Science and Technology, COMSATS University Islamabad, National College of Business Administration and Economics

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

OpenAlex ID: W4282016810

FWCI: 8.592

Cites: 85

Cited by: 52

Related to: 10