Work

Princeton as Prada: college choice in the United States as luxury consumption for the extended self

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1080/08841241.2022.2070939

Authors: David S. Ackerman, Emi Moriuchi, Barbara L. Gross

Institutions: California State University System, California State University, Northridge, Rochester Institute of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4282579560

FWCI: 1.599

Cites: 81

Cited by: 8

Related to: 10