Work

Brand connection and entry in the shopping mall ecological chain: Evidence from consumer behavior big data analysis based on two-sided markets

Year: 2022

Type: article

Source: Journal of Cleaner Production

DOI: 10.1016/j.jclepro.2022.132663

Authors: Gang Du, Yingfeng Lin

Institution: East China Normal University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4282834186

FWCI: 2.198

Cites: 61

Cited by: 14

Related to: 10