Work

Creating the customer-based brand equity through the viewpoints of technology inspiration and functional attitude theory

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Destination Marketing & Management

DOI: 10.1016/j.jdmm.2022.100720

Authors: Yung-Chuan Huang, Chih-Hsing Liu

Institutions: Ming Chuan University, National Kaohsiung University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Kaohsiung Marine University

OpenAlex ID: W4282840883

FWCI: 2.398

Cites: 69

Cited by: 12

Related to: 10