Work

Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers: the moderating effects of product involvement and consumer awareness

Year: 2022

Type: article

Study design: Observational Study

Source: European Sport Management Quarterly

DOI: 10.1080/16184742.2022.2084137

Authors: Nicolas G. A. Lorgnier, Nicolas Chanavat, Che-Jen Su, Shawn M. O’Rourke

Institutions: Canisius College, Université de Rouen Normandie, Fu Jen Catholic University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4282843779

FWCI: 2.198

Cites: 67

Cited by: 14

Related to: 10