Rationality manipulation during consumer decision-making process: an analysis of Alibaba’s online shopping carnival
Year: 2022
Type: article
Study design: Observational Study
Source: Electronic Commerce Research
Authors: Tianshi Li, Wenli Li, Yuqing Zhao, Jingpei Ma
Institution: Dalian University of Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4282927732