Work

A synthesis of research on the marketing-sales interface (1984–2020)

Year: 2022

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2022.05.014

Authors: Victor V. Chernetsky, Douglas E. Hughes, Wyatt A. Schrock

Institutions: Michigan State University, University of South Florida

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4282936115

FWCI: 3.796

Cites: 150

Cited by: 27

Related to: 10