Work

Perceived usefulness of online customer reviews: A review mining approach using machine learning & exploratory data analysis

Year: 2022

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2022.06.012

Authors: Madhumita Guha Majumder, Sangita Dutta Gupta, Justin Paul

Institution: Prin. L. N. Welingkar Institute of Management Development and Research

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4282977860

FWCI: 39.57

Cites: 107

Cited by: 133

Related to: 10