Work

Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic: a study from Lebanon

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2022.2088600

Authors: Rana Bou Saada, Imad Bou-Hamad, Dunia Harajli

Institutions: Lebanese American University, American University of Beirut

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4283214766

FWCI: 1.998

Cites: 48

Cited by: 15

Related to: 10