Work

Don't miss the boat when consumers are in-store! Exploring the use of point-of-purchase displays to promote green and non-green products

Year: 2022

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2022.103034

Authors: Francesco Rizzi, Marina Gigliotti, Andrea Runfola, Luca Ferrucci

Institution: University of Perugia

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4283258449

FWCI: 2.598

Cites: 97

Cited by: 14

Related to: 10