Work

Designing a seamless shopping journey through omnichannel retailer integration

Year: 2022

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2022.06.031

Authors: Helen Cocco, Nathalie T.M. Demoulin

Institutions: Institut d'Economie Scientifique Et de Gestion, Centre National de la Recherche Scientifique, Université de Lille, Lille Économie Management

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4283323912

FWCI: 11.19

Cites: 101

Cited by: 78

Related to: 10