Work

Shopping with augmented reality: How wow-effect changes the equations!

Year: 2022

Type: article

Study design: Observational Study

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2022.101166

Author: Vahideh Arghashi

Institution: Bahçeşehir University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4283324728

FWCI: 14.78

Cites: 181

Cited by: 91

Related to: 10