Work

Emotional attachment: a bridge between brand reputation and brand advocacy

Year: 2022

Type: article

Study design: Observational Study

Source: Asia-Pacific Journal of Business Administration

DOI: 10.1108/apjba-11-2021-0579

Authors: Arash Ahmadi, Afsoon Ataei

Institutions: Assumption University, University of Applied Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4283396784

FWCI: 15.18

Cites: 80

Cited by: 87

Related to: 10