Work

Greenwashed word of mouth (GWWOM): a vibrant influence on customer green behaviour

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Global Responsibility

DOI: 10.1108/jgr-11-2021-0094

Authors: Navjit Singh, Kritika Gupta, Bharti Kapur

Institution: Chandigarh University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4283575609

FWCI: 4.595

Cites: 70

Cited by: 33

Related to: 10