Work

Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy

Year: 2022

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-10-2021-0803

Authors: Riza Casidy, Civilai Leckie, Munyaradzi Wellington Nyadzayo, Lester W. Johnson

Institutions: Macquarie University, Swinburne University of Technology, University of Wollongong in Dubai

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4283575671

FWCI: 5.195

Cites: 110

Cited by: 33

Related to: 10