Work

“Pay-What-You-Want” Pricing: Creating and Capturing Value Through Social Exchange

Year: 2022

Type: article

Source: Academy of Management Review

DOI: 10.5465/amr.2021.0261

Authors: David Gaddis Ross, Moonsik Shin

Institutions: University of Florida, Chapman University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4283580302

FWCI: 0.831

Cites: 114

Cited by: 8

Related to: 10