The harmonious role of channel integration and logistics service in Omnichannel retailing: The case of IKEA
Year: 2022
Type: article
Study design: Observational Study
Authors: Grandys Frieska Prassida, Ping-Yu Hsu
Institution: National Central University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4283688262
