Online Promotions and Hedonic Motives as Moderators in the Relationship Between e-Impulsive Buying Tendency and Customer Satisfaction: Evidence From India
Year: 2022
Type: article
Study design: Observational Study
Source: Journal of Internet Commerce
Institution: University of Massachusetts Dartmouth
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4283695216