Work

Brand hate: a literature review and future research agenda

Year: 2022

Type: article

Study design: Systematic Review

Source: European Journal of Marketing

DOI: 10.1108/ejm-03-2021-0189

Authors: Rahila Aziz, Zillur Rahman

Institution: Indian Institute of Technology Roorkee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4283817477

FWCI: 16.38

Cites: 124

Cited by: 103

Related to: 10