Work

Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption

Year: 2022

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-10-2021-0740

Authors: Ho Jung Choo, Ha Kyung Lee, Jiali Xie

Institutions: Seoul National University, Chungnam National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4284880945

FWCI: 3.996

Cites: 71

Cited by: 28

Related to: 10