Year: 2022
Type: article
Study design: Observational Study
Abstract: The current research aimed to show the relationship between green innovation and environmental sustainability as the study assumes that green innovation contributes to environmental sustainability, and to test the research hypotheses, the researcher distributed (300) questionnaires to employees of the Al-Zawraa challenge site and received (295) questionnaires of which were valid for analysis (275) questionnaires and the advanced statistical program SmartPlS was used The research reached a set of conclusions, the most important of which is that green innovation has a moral impact on environmental sustainability. Furthermore, the study has made a set of recommendations, the most important of which is for bodies and institutions and all stakeholders to push for the promotion of green innovations to advance environmental sustainability.
Authors: Nagham Ali Jassim, Anfal Talib Challoob
Institution: Mustansiriyah University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4284890800