Work

Strategic sustainability in the construction industry: Impacts on sustainability performance and brand

Year: 2022

Type: article

Abstract: This study focuses on the connection between strategic sustainability and company performance. Specifically, it investigates the effects of four strategic sustainability dimensions—namely, marketing, business strategy, management, and eco-innovation—on sustainability performance and brand. The study builds on a quantitative approach with data collected via a web-based survey conducted in the construction sector in Finland. The results reveal that the higher the marketing efforts and actions, the better the sustainability performance; in addition, the higher the eco-innovation ability, the better the sustainability performance. Further, the results show that the better the eco-innovation ability the firm has, the more likely it is to have higher brand value. The study is the first to conduct a comprehensive investigation of the connection between strategic sustainability and intangible value in terms of sustainability performance and brand.

Source: Journal of Cleaner Production

DOI: 10.1016/j.jclepro.2022.133063

Authors: Jorma Kinnunen, Minna Saunila, Juhani Ukko, Hannu Rantanen

Institution: Lappeenranta-Lahti University of Technology

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: hybrid

Estimated APC paid: $3,850