Work

Measuring the Impact of Online Reviews on Consumer Purchase Decisions – a Scale Development Study

Year: 2022

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2022.103066

Authors: Semila Fernandes, Rajesh Panda, V.G. Venkatesh, Biranchi Narayan Swar, Yangyan Shi

Institutions: Symbiosis International University, XIM University, EM Normandie Business School, Métis-Lab, Management Development Institute, China University of Geosciences, Macquarie University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4284976474

FWCI: 31.35

Cites: 99

Cited by: 114

Related to: 10