Work

Should firms display the sale price using larger font?

Year: 2022

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2022.06.005

Authors: Ayan Bhattacharyya, Subhash Jha, Abhijit Guha, Abhijit Biswas

Institutions: Saginaw Valley State University, University of Memphis, University of South Carolina, Wayne State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4284993310

FWCI: 1.599

Cites: 41

Cited by: 13

Related to: 10