Work

Price promotions and “freemium” app monetization

Year: 2022

Type: article

Study designs: Randomized Controlled Trial, Clinical Trial

Source: Quantitative Marketing and Economics

DOI: 10.1007/s11129-022-09248-3

Authors: Julian Runge, Jonathan Levav, Harikesh S. Nair

Institutions: Duke University, RWTH Aachen University, Stanford University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285041554

FWCI: 5.795

Cites: 35

Cited by: 33

Related to: 10