Work

What becomes sacred to the consumer: Implications for marketers

Year: 2022

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2022.06.022

Authors: Robert M. Schindler, Elizabeth A. Minton

Institutions: Rutgers, The State University of New Jersey, University of Wyoming

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285081756

FWCI: 2.398

Cites: 138

Cited by: 14

Related to: 10