Work

The Interplay of Consumer Innovativeness and Status Consumption Orientation When Buying NFT-Based Fashion Products

Year: 2022

Type: book-chapter

Study design: Observational Study

Source: Springer eBooks

DOI: 10.1007/978-3-031-07203-1_6

Authors: Andrea Sestino, Gianluigi Guido, Alessandro M. Peluso

Institutions: University of Bari Aldo Moro, University of Salento

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285213451

FWCI: 12.33

Cites: 42

Cited by: 9

Related to: 10