Work

Kernfunktion Pricing: Was ist der optimale Preis und wie lässt er sich bestimmen?

Year: 2022

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-36413-7_5

Authors: Andreas Krämer, Thomas Burgartz

Institution: University of Applied Sciences Europe

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285235077

FWCI: 4.29

Cites: 30

Cited by: 5

Related to: 10