Work

An Analysis of Olympic Mascot Design Toward Attitude and Purchase Intention

Year: 2022

Type: article

Source: International Journal of Sport Communication

DOI: 10.1123/ijsc.2022-0052

Authors: Amanda Palladino, Minkyo Lee, Xiaochen Zhou

Institution: East Stroudsburg University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285256369

FWCI: 1.998

Cites: 32

Cited by: 16

Related to: 10