Work

Product design, social exclusion, and product preference: The mediating role of psychological ownership and the moderating role of product type

Year: 2022

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21707

Authors: Fu Liu, Haiying Wei, Siyun Chen, Haipeng (Allan) Chen

Institutions: Jinan University, University of Kentucky

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: 服务仪式对品牌福祉的影响机制研究——以互动仪式链理论为视角

OpenAlex ID: W4285593246

FWCI: 2.797

Cites: 50

Cited by: 14

Related to: 10