Work

Between fear of and desire for the digitalization of retailing: An initial conceptualization to understand the ambivalent reactions of shoppers

Year: 2022

Type: article

Study design: Systematic Review

Source: Recherche et Applications en Marketing (English Edition)

DOI: 10.1177/20515707221107351

Authors: Fabien Rogeon, Aurélia Michaud-Trevinal, Isabelle Collin-Lachaud

Institutions: Centre de Recherche en Gestion, La Rochelle Université, Université de Lille, Lille University ManageMENt

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285593478

FWCI: 0.831

Cites: 145

Cited by: 6

Related to: 10